Are Home Warranties Valuable Items of Service?
Should you purchase home warranties for your clients?
I gotta be honest, a home warranty is not going to make your clients jump for joy. Sure, they might appreciate it but honestly, they’ll forget about it until something breaks. And if that time comes, they won’t be thinking about you.
I used to give out home warranties because I thought that anytime something broke, my clients would think of me. Wrong. When something broke in the house, they didn’t think about me. My clients really didn’t care that I had gotten them a home warranty. They were thinking about how they were going fix the issue.
You are memorable because of the service you provide. Your items of service should replace any sort of fancy closing gift that you might be tempted to buy. Think about it: When you go to the doctor, and the doctor does a great job, they don’t give you a present. You pay them for their knowledge and service.
Ty’s 35 is about providing value. If you add up the various items, it’s about the same price as a home warranty. And, yet, so much more unique and memorable. I know that home warranties make you feel good. You’re buying emotion. You did a thing. But that thing has little return on investment. When you provide service throughout the transaction, you won’t feel bad for not buying a home warranty. Items of service are going to provide ten times more value than a home warranty.
I know that home warranties make you feel good. You’re buying emotion. You did a thing. But that thing has little return on investment. When you provide service throughout the transaction, you won’t feel bad for not buying a home warranty because your items of service provide ten times more value than any closing gift or home warranty.
That said, you should encourage your buyers to get a home warranty. It’s an important part of buying a home but it’s not an important part of the service you provide.