[FREE DOWNLOAD] The Survey That Will Turn You Into a Client Rockstar
HOW WELL DO YOU KNOW YOUR MOST RECENT CLIENT?
- What do they do for a living?
- What’s their dog’s name?
- Do you know that their favorite drink at Starbucks is a hot, venti, five scoop, unsweetened soy matcha latte?
I’m guessing you don’t even know your best friend’s Starbucks order. Sometimes it takes years to get to know someone, and as a Realtor, you don’t have years to get to know new clients.
WHY IS IT IMPORTANT TO KNOW YOUR CLIENT?
Well, those little details allow you to connect and engage with your client on the things that matter most in their heart and their mind. And when you really connect with your client, you gain trust and loyalty. And then, your clients will brag to their friends about how awesome it was when you brought them a hot, venti, five scoop, unsweetened soy matcha latte.
LET’S GET REAL FOR A MINUTE… ARE YOU “THAT” AGENT?
You know, the one who drops off notepads with their face on them… (trust me, they go straight into the recycling bin!)
Or maybe you gift your clients a fluffy new throw pillow for their couch (complete with your logo, of course) for closing. Oof.
Maybe you added your client’s birthday to your calendar (nice work!)… but then you forget to set a reminder, and their birthday passes without a card, text, or phone call? Whoops!
If you’re “that” agent, you get some validation. You are putting in the effort. And you do have the best intentions. But listen up! Giving boring gifts and failing to follow through with the easy stuff is killing your referral business.
THE SIX-SECOND AB MYTH
Every. Single. Realtor. has fallen victim to prioritizing items that don’t generate leads. It’s easy to neglect tasks that don’t give you instant gratification and instead sink your hard-earned cash into quick fixes (buying leads and bus stop benches come to mind).
Unfortunately, no one ever got a six-pack from wearing the Ab Belt. If you want to get fit (and obtain the elusive six-pack), you have to go to the gym and work your “abs” off. Sometimes it’s months before you notice any results.
Just like fitness, building a referral-based real estate business is a long game.
You have to be consistent. You have to have a routine, and you have to follow through. I know it doesn’t sound sexy, but just like fitness, one day, you’ll wake up, look in the mirror (or look at your database), and say, “DAY-UM!”
ENTER THE ALL ABOUT YOU QUESTIONNAIRE
One of the best things I implemented to help my long game is the All About You questionnaire, a survey I gave to all of my clients. This isn’t your run-of-the-mill new client form. I ask real questions like: What’s your dream vacation? How do you prefer to relax? Do you prefer wine or beer? When my clients returned the survey, I discovered things I would have never known otherwise. Which meant that creating genuine personal relationships with all my clients was easier than ever.
Bottom line: I’ve done the hard stuff, so all you have to do is download and deliver it.
WHAT YOU GET:
- The All About You Questionnaire – I’m providing both a printable and online version, so you can reach your clients in the way that is most convenient for them
- Instruction Guide – how to use, customize and send the survey
- My Tips & Tricks video – 10 ways to instantly take action on the information you collect
When you make the All About You form a part of your business, you will be able to effortlessly engage with your clients, establish more personal relationships and become a referral-generating machine!