5 Unique Tips for Effective Door Knocking
Door knocking is hard. I always give props to getting outside your comfort zone. However, if you aren’t providing value, it can be a little awkward. Let’s be real, you’re going to a stranger’s house and you’re knocking on their door. Doesn’t matter how you spin it, it’s awkward!
However, door knocking is a great way to drum up business and it’s even better to get you comfortable starting conversations with strangers. You need to go into door knocking with intention and value. Simply introducing yourself as a Realtor isn’t very valuable. Are you going to find a buyer or a seller? Can a blind squirrel find a nut? Yeah, maybe.
You want to use your time efficiently because time is all you have. We only have 24 hours in each day so you want to do activities that have the highest return on investment.
Here are five unique items of value that you can provide:
- A market report
- Neighborhood anomalies (a home selling unexpectedly high) and an explanation of why
- A newsletter or a door hanger
- Coupons to neighborhood businesses that you’ve partnered with
- Number 18 of Ty’s 35
You want to walk away with a CTA (call to action)—something that engages people. That’s why you have to knock with a purpose.
Do your research. Consider the fact that home estimates are becoming obsolete as technology evolves. Many people already have a good idea of what their home is worth.
You also want to be prepared. Practice your script (you have a script don’t you?)
If door knocking is part of your marketing pillar:
- Use your time wisely
- Knock with a purpose
- Practice and know your script
- Have a call to action
This is how you can be effective and maximize the time you spend when you’re out pounding the pavement.