The Facebook ads platform provides some of the most cost effective and precise demographic and behavioral targeting out of any marketing platform, traditional or digital.
Despite all the attention, agents are still not leveraging Facebook’s fantastic ad platform. This means that Facebook is an easy opportunity to get a leg up on your local competition (you know, the folks who are still buying billboards and direct mailers).
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Here’s another great post about using Facebook to level up your business.
PS: Facebook is always updating their ad platform so make to check their site for updated information.
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